Issue 252 of Computer Arts explores one of the most important touchpoints of modern branding: product packaging. In our special report, Pearlfisher's Natalie Chung, foreman of D&AD's 2015 Packaging Design jury, predicts 10 trends that will change the way we all work: from personalisation and 'premiumisation' to sustainability and second-use packaging.

The issue also provides a masterclass on creating a successful modern brand. In our lead feature, we reveal the biggest challenges in branding today – from the pressures imposed by social media to the rise of the multi-channel, multi-audience campaign – and practical strategies for overcoming them.

Our striking 3D cover was created by Swedish design superstars Snask, who also provide their own idiosyncratic advice on building better brands inside the magazine.

Also in this issue:

• Tips to increase sales of your designs on online marketplaces like Etsy and Redbubble
  
• How designers and illustrators can make money from the VR revolution
  
• Pentagram's Naresh Ramchandani calls for us to use creativity to fight climate change
  
• How Manual created its eye-catching new identity for the Fort Point Beer Company
  
• Nicolas Ménard deconstructs his playful new animations for Ray-Ban
  

Can graphic design be art? Top illustrator Alex Trochut has some thought-provoking insights

• Plus our selection of the world’s best new graphic design, illustration and motion graphics work.